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Founded in 1897, the Kreusch family's century old wine business needed a rebrand to attract the younger generations of wine drinkers while staying true to their brand's history.

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This project is still at it's ideation stages, but will include identity system, logo development, typography design, packing design, and website.

These sketches are some modern takes on existing Leonard Kreusch labels. Made using linoleum stamps, colored pencils, and calligraphy ink.

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The family crest had lost it's centry old, hand drawn charm so I brought it back to a tracing paper, colored pencils and paint. 

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ME AND MY FATHER IN THE GERMAN KREUSCH VINEYARDS
2001